OVERPRICED OR UNDEREXPOSED

It is a common occurrence for sellers to call Real estate Agents to give them a market appraisal. Some sellers then proceed to ignore the advice given and price their property above what they have been advised. That is about as sensible as making an appointment at a medical centre then after being diagnosed, telling the doctor that you are not sick.

Overpricing your property is a similar situation and does two things: 
     * it tells your agent that although they have spent a deal of time, research and effort arriving at a price you do not respect their ability or value their opinion........ and
     * it tells the buyers that you are quite happy to advertise the other person's property which is priced to suit the market not really interested in selling yours. 

The question arises - Why would you ask for an appraisal from a qualified professional if you are not going to listen to their advice?

Perhaps it would be good for you as a seller to think back to when you bought the property and you were the buyer. How did you react when you were presented with an overpriced or poorly presented property? Today more so than yesterday, buyers carefully research the market, know how much they can spend, what configuration they are looking for and how much they are prepared to pay.

When an agent takes a buyer to an overpriced property, the buyers may inspect the property, politely say 'very nice' but then they do not make offers or even return for another inspection - what should this tell the astute seller?

What is the solution to proper pricing and presentation???

Ask for a CMA (Comparative Market Analysis) and understand what it says. Ask your agent to explain it. However, if they cannot give a good enough answer then do not deal with them.

When you are selecting an agent, ask questions and form an opinion of the agent's capacity to sell your property, look at the business they represent, ask yourself the questions:
   a) Can you rely on them to give you the service and advice that you require?
   b) Do you accept their proposal to sell your property?
   c) Are you prepared to listen to their advice based on their experience?
   d) What is the agent's track record?
   e) Can you work with this person?

If you can say yes to all of these then contact the agent and ask 'What do we need to do to best present our property to a prospective buyer?
Listen to their opinion weigh up the costs and decide with your agent the best method of sale.
Decide upon the marketing plans by discussion with your agent.

When this is complete and you are satisfied then ask your agent to prepare your listing papers.

When the listing papers are signed, your chosen Dalby First National Real Estate Agent will take a number of photos of your property, will put up a for sale sign at the front of your property and will among with a number of other things construct the marketing procedures.

You will be asked for a suitable time for us to conduct an Open House to assist with the market exposure and get feedback from the intending purchasers. The Office staff who back the sales people will begin to market your property with window cards, local property guide and internet advertising.
 
From here on you will be contacted by your chosen Dalby First National Real Estate Agent with feedback from prospective purchasers. If there are none then that is a very strong indication that the price or presentation is wrong in the current market and your chosen Dalby First National Real Estate Agent will discuss the matter further with you. 

Our object is the same as every 'fair dinkum seller' - to sell the property. Neither you nor your agent gets paid until the property is sold.